Marketing Florida’s Business Climate

Enterprise Florida Launches “Florida – The Future is Here” Branding Campaign

New Marketing Brand’s First Creative Campaign Touts Florida’s “Boundless” Opportunities for Business

Enterprise Florida (EFI), the principal economic development organization for the state, announced today the launch of a new global branding initiative. The new branding campaign, “Florida – The Future is Here,” targets national and international business decision makers, site consultants and existing Florida business leaders and residents.

In the highly competitive environment of economic development, the new identity serves as a call to action to business leaders interested in starting, growing or relocating their businesses in Florida, and instills a sense of pride in what the state offers to existing business owners and residents.

“Florida is the best state in the nation to do business,” said Bill Johnson, Florida Secretary of Commerce and president & CEO of EFI. “The state has a great business story and this campaign will allow us to tell that story in a way Florida never has. We are excited to share the state’s competitive advantages and let business leaders and decision makers around the world know that the future of business is in Florida.”


View the Campaign
Florida-The-Future-is-Here-Campaign-Introduction_108 DOWNLOAD Florida The Future is Here
Campaign Introduction
Florida is optimistic, innovative, original and imaginative with world-class infrastructure, global access and a highly educated workforce. This reinforces Florida as a place for growth and inspiration, demonstrating that the future is now and the future is in Florida.
Florida-FutureIsHereWebsite_108 VISIT Florida The Future is Here
Brand Microsite
Florida-FutureIsHereVideo_108 WATCH Florida The Future is Here
Brand Launch Video
Florida-Boundless-Potential-Ad_108 DOWNLOAD Florida The Future is Here
Florida Boundless Potential Ad
Florida-Boundless-Innovation-Ad_108 DOWNLOAD Florida The Future is Here
Florida Boundless Innovation Ad


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