CFX’s “Drive Smart Florida” Safety Campaign Wins Global Award

The Central Florida Expressway Authority (CFX) has received international recognition for its “Drive Smart Florida” safety campaign, which has been honored with a 2025 Toll Excellence Award in the Safety category by the International Bridge, Tunnel & Turnpike Association (IBTTA). The campaign employs behavior-change marketing to address the top causes of preventable crashes—tailgating, merging, and aggressive driving—using partnerships with the Florida Highway Patrol, local media, and social media outreach. By promoting simple habits like the “three-second rule,” strategic merging, and calming tactics for commutes, CFX aims to reduce crash rates and improve driver behavior across Central Florida’s roadways.

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