Did You Know Florida is Expected to Surpass 100 Million Visitors for the Year?

By: Melissa Roberts

Florida has experienced record-breaking tourism numbers over the past five years and 2015 was no exception. When the final numbers are released in February, Florida is on track to surpass 100 million visitors for the year.

Tourism plays a vital role in Florida’s economy. As referenced in the Florida Chamber Foundation’s recent report Creating Florida Jobs Through Marketing, every 85 visitors to Florida creates one hospitality job and a $3.20 return on investment for every dollar spent on tourism marketing.

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Get Involved

Join us in celebrating Florida Tourism Day on January 20, as we recognize our partners at VISIT FLORIDA and others in The Partnership for Florida Tourism for their role in driving Florida tourism.