Member News

Coke Florida Promotes System Veteran to Commercial Planning Role

Today, Coca-Cola Beverages Florida, LLC (Coke Florida) announced the promotion of Jeremie Hayford to Vice President, Planning – Commercial Operations.

Jeremie has nearly 20 years of experience in the Coca-Cola System with expertise and capabilities in operations planning, forecasting, project management, and logistics and operations management. He joined Coke Florida, the sixth largest Coca-Cola bottler in the United States, in 2017.

“Commercial planning is a key, enabling capability in our business. We are pleased to have Jeremie bring his expertise into this role on our senior leadership team, where he will help us better serve our customers and improve our associate experience,” said Thomas Benford, President and Chief Operating Officer of Coca-Cola Beverages Florida, LLC.

In the Vice President, Planning – Commercial Operations role, Jeremie will work to optimize customer service and improve resource productivity, quality, and the efficiency of commercial operations through a modern, digital-first planning framework. He will also help align the executional objectives of demand planning, transportation, dispatching, and inventory management with Coke Florida’s commercial strategy.

Before joining Coke Florida, Jeremie worked across the Coke system in areas including business process engineering, DSD planning, distribution, and end-to-end planning. Jeremie’s most recent role with Coke Florida was as the Director, Manufacturing and Supply Systems, where he provided strategic oversight for transformation projects and support of new and existing applications across Coke Florida’s supply chain.

“I am excited about the opportunity to advance my career at Coke Florida in this leadership role,” said Hayford. “At Coke Florida, we want to be our customer’s most valued partner. I’m looking forward to leveraging my system expertise and experience to help Coke Florida deliver against its customer objectives and capitalize on the great growth opportunity we have here in Florida.”

About Coca-Cola Beverages Florida, LLC

Coca-Cola Beverages Florida, LLC (Coke Florida) is a family-owned Coca-Cola bottler with an exclusive sales and distribution territory that serves over 21 million consumers across 47 Florida counties, and includes the major metropolitan markets of Jacksonville, Miami, Orlando, and Tampa. Coke Florida markets, sells, manufactures, distributes, and merchandises over 600 products of The Coca-Cola Company and other partner companies such as Monster Energy. The company is the sixth largest Coca-Cola bottler in the United States. Founded in 2015 and headquartered in Tampa, Florida, Coke Florida is the fourth largest Black-owned business in the United States, one of the largest minority-owned businesses in Florida, and a Minority Business Enterprise (MBE) certified company. In 2023, the company was named a US Best Managed Company, for the second consecutive year, joining an elite group of private companies holding this designation awarded by Deloitte-Private and The Wall Street Journal. To learn more, visit


J. Katrinda McQueen
Vice President, Communications
Coca-Cola Beverages Florida, LLC
813-557-9088 |

Back to top button