By Debra Harvey | March 25, 2019 | The Daytona Beach News Journal
VISIT FLORIDA has routinely demonstrated the value of tourism marketing.
Recent debate in Tallahassee has left many in the business community scratching our heads. That’s because the Florida House of Representatives is undertaking a dangerous exercise to shutter VISIT FLORIDA and end Florida’s tourism marketing efforts. Gambling with Florida’s number one economic engine is a bad bet that jeopardizes more than 1.4 million jobs as well as Florida’s income tax free status.
More importantly, decreases in visits to Florida will also mean lost jobs. Even a two percent drop in Florida’s visitor spending would cost the state 18,000 jobs, nearly $500 million in payroll associated with those jobs, and over $130 million in state and local tax revenue. In communities impacted by hurricanes, red tide and other natural disasters, it’s absolutely vital that VISIT FLORIDA help ensure the world knows that Florida is open for business.