Economic DevelopmentTourism

Ken Lawson on the Importance of Tourism Industry


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“Florida is open for all tourists from all the states and all countries”

According to research from, in 2017 Florida welcomed 116.5 million visitors who spent $111.7 billion in our stated. We caught up with Ken Lawson, President & CEO of VISIT FLORIDA who shared his thoughts on the importance of tourism to Florida’s economy.

Click the video below to see why this industry matters.


“People depend on tourism for their jobs, that creates more opportunities… Tourism ensures that our state is competing against other states and countries for those dollars that drive our economy.”

Ken Lawson, President & CEO, VISIT FLORIDA

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