We sat down with Florida Chamber Board of Directors Member and Foundation Trustee Karen Moore, CEO & Founder of Moore, Inc. to answer three important questions. Karen serves as Regional Advancement Chair for the Tallahassee region and is a champion of the Florida Prosperity Project, working to cut childhood poverty in half by 2030.
Q: What is one piece of advice you would share with your peers?
A: Every organization should have three plans: a strategic plan, a marketing plan, and a crisis communication plan. Each plan has a specific focus and together are fundamental to create a road map to success. However, don’t let the plans just sit in a folder — they must be understood, endorsed, and utilized by the entire organization.
Q: What keeps you up at night?
A: We must be aware of, and be ready for, the possibility of a cybersecurity breach on our company or one of our global clients. Moore has become a trusted partner for crisis communication. When a cyberattack occurs, the consequences are costly for both lost productivity and its impact on a company’s reputation. I recently heard that 43% of all cyberattacks target small businesses. They are especially vulnerable because they often lack the security precautions or the expertise to address this problem. The breach could come in the form of a phishing, ransom, or malware attack, so vigilance and staying at the forefront of cybersecurity technology is key.
Q: How has the Florida Chamber impacted your organization?
A: The Moore Agency has been a proud member of the Florida Chamber for more than 20 years. For us, the Chamber provides accurate data that we utilize to make decisions. It is something we can depend on for our business and for our clients. Business decisions can no longer be just based on emotions or friendships; they need to be rooted in data. Not only do we use this data in business development decisions, but we rely on the Chamber’s zip code research when making philanthropic decisions. The Florida Chamber has been essential to our company, and we are grateful to be a member.