
Since 2021, Florida Blue, a GuideWell subsidiary, has implemented an AI-powered digital assistant to assist members with tasks such as viewing insurance cards, making payments, and finding doctors. This 24/7 service boasts an 80% member satisfaction rate, reflecting its effectiveness in enhancing customer experience.
GuideWell’s strategic integration of AI across its subsidiaries demonstrates a commitment to improving healthcare delivery. By enhancing customer service, expediting administrative processes, supporting healthcare providers, and identifying at-risk members, GuideWell is setting a precedent for the future of healthcare innovation.
Read more: AI IN ACTION: HOW WE’RE IMPROVING THE HEALTH CARE EXPERIENCE