William E. Carlson

President, Tucker/Hall, Inc. (Tampa)


Bill Carlson is president of Tucker/Hall. In addition to his responsibilities in firm management, he helps clients in the areas of marketing, brand management, community relations and public affairs.

Carlson joined Tucker/Hall in 1994. He has advised numerous government agencies and non-profits including cities and government entities in the United States, Asia and Latin America. He has also been a consultant to European and Latin American conglomerates, fast-growing technology companies and Fortune 500 corporations.

His work involves helping companies and government agencies define the experience they will have with their constituents and customers. This may involve branding, communications, product/service design, public involvement or corporate strategy development.

From 1989-1994, Carlson lived in Singapore where he was a senior marketing consultant with a Singapore-based marketing consulting firm. While there he advised a number of organizations across 15 countries. These included Citibank Asia, the Development Bank of Singapore, regional conglomerates, financial institutions, technology companies, publicly listed corporations and government agencies. Prior to moving to Singapore, Carlson worked in advertising and public relations in Florida.

Carlson holds a bachelor’s degree in marketing from the University of Tampa and a master’s degree in public administration from Harvard University’s John F. Kennedy School of Government. He also conducted M.B.A. studies at the National University of Singapore as a Rotary International Scholar, studied Spanish in Argentina and completed the Harvard-MIT Program on Negotiation.

From 2007-2009 Carlson served as president of the world’s largest network of independent public relations firms, Public Relations Organization International, Inc. (PROI). He is very active in the community and has served in a number of leadership positions at the Pinellas Education Foundation, Leadership Tampa Bay, the Greater Tampa Chamber of Commerce, the Florida Chamber of Commerce and Rotary International. He is also a graduate of Leadership Florida Class XXIII and serves on the board of the Florida Humanities Council.