Political Polling

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New Florida Chamber Political Poll Shows Voters Gaining
Confidence; Confirms Florida is Heading in Right Direction

New statewide polling data from the Florida Chamber of Commerce’s Political Institute shows voters are more confident with the direction Florida is heading. In the last eight months, voter outlook on Florida has increased five percent – with 43 percent of voters saying the Sunshine State is heading in the right direction compared to 41 who feel the state is headed in the wrong direction. (Read More)


Florida Demographics: Then and Now

The attitude of the voters has changed in the last ten years. In 2004, statistics show voters were happy with the way things in Florida were going. That changed in 2006 and until 2012, did not improve. Today, more voters think Florida is going in the right direction. And while jobs are being created and money is being put back into the pockets of hardworking Floridians, our state still has a long way to go and must continue to fight for issues that will better our business and tax climate, prepare students for high-wage jobs and further Florida’s competitive growth.

The demographics of voters has also evolved. Just ten years ago, 79 percent of the registered voters were Caucasian. Today, that number has fallen to 68 percent. Ten years ago, 11 percent of the voters were African American and six percent were Hispanics. Today, those numbers are tied at 14 percent each. Hispanics make up 19 percent of other/no party affiliation (NPA) voters. A little more than 60 percent of NPA voters are under the age of 50.

Changing demographics in our state is proof our state is growing. As such, we must remember the needs of our state will also change and grow. More diversity in voters leads to a demand in candidates and leaders that are able to lead on issues that matter most to all groups – creating more jobs and getting families back on their feet. Choosing candidates and leaders allowing our state to grow competitively is key to making these things happen. Chart_VoterRegGrowth
Chart_NewsSource Changing demographics also brings about new technologies and faster ways voters receive their news. Ten years ago, when voters were asked where they primarily get their political news concerning government, politics and the economy from, only five percent said the Internet. Five years ago, it was 12 percent. Today, that number has increased to 18 percent. This means elections and politics, as well as politicians themselves, are always in the public eye.