The $20 Million ‘Market Florida’ Campaign

As residents, we know Florida is moving in the right direction again. But have you ever wondered how the rest of the world will find out how much our state is on the move? Everyone knows Florida is the top destination for visitors in the world, but not everyone knows that our business climate is now one of the best in the world in many areas. Our workforce, tax system, improving regulatory climate and zero personal income taxes are reasons we’ve added over 720,000 jobs since 2010.

However, we invest next to nothing on marketing our state to businesses and decision-makers. Did you know, Florida has a $77 billion state budget, but hasn’t invested in branding and marketing campaigns in target states…yet. Consider that California, a state that has ranked as one of the worst business climates in the nation for the past 11 years, spends $50 million per year on out-of-state marketing. New York, home to the most expensive city in the nation, is in the middle of a $200 million ad campaign that promotes New York’s business climate as a place to start and grow your business. We can’t afford to have Florida be America’s “best kept secret.”

Simply put, we believe Florida has an opportunity to share the good news about our state’s increasingly friendly business climate. That’s why we are asking the Florida Legislature to invest a minimum of $20 million annually. The award winning initiative, titled “The Perfect Climate for Business” will be led and managed by one of the best economic development agencies in the world: Enterprise Florida.

Our state is moving in the right direction, but Florida can no longer rely on sunshine and word-of-mouth alone to tell our success story. Join our effort to help market Florida by signing up to help make the campaign a success. You will be added to our email information exchange and we’ll share how you can help in the near future.

Download a one-pager or Click here to sign up today!

View the Campaign
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 Download Aviation Ad  Download Business Climate Ad  Download High Tech Ad
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Download Infrastructure Ad Download Trade Ad Download Workforce Ad

Did you know these states allocate to millions for a similar effort?

  • California: $50 Million
  • Michigan: $25 Million
  • New York: $140 Million
  • Texas: $21.2 Million

For more information on our Market Florida effort, please email Carolyn Johnson at


  • Bradenton Area Economic Development Corporation
  • Destin Area Chamber of Commerce
  • Economic Council of Martin County
  • Enterprise Charlotte Economic Council
  • Enterprise Florida, Inc.
  • Florida Chamber of Commerce
  • Florida Economic Development Council
  • Florida State Hispanic Chamber of Commerce
  • Greater Boca Raton Chamber of Commerce
  • Greater Tallahassee Chamber of Commerce
  • Greater Tampa Chamber of Commerce
  • Manatee County Chamber of Commerce
  • Walton Area Chamber of Commerce
  • Wesley Chapel Chamber of Commerce