As Chief Marketing Officer, Julie Edwards is responsible for driving marketing strategy and program innovation toward the launch of Brightline. Ms. Edwards will also oversee the development and execution of Brightline’s comprehensive marketing and communications plan and provide strategic leadership to achieve Brightline’s marketing goals.
Ms. Edwards has a deep understanding of traditional and innovative marketing strategies and brings more than 25 years of in-depth marketing and branding expertise to Brightline. Prior to joining Brightline, Ms. Edwards worked as a lead consultant for 11 years in the building and rebranding of NAVTEQ, now Nokia, where she assisted in growing the brand. During her 10 years at Walt Disney Parks and Resorts, she developed strategic partnerships and led cross-marketing efforts at Walt Disney World, Disneyland and Disneyland Paris. As a marketing and branding consultant, she lead marketing efforts at Cedar Fair Entertainment and other leading theme parks and resort brands around the world.
Ms. Edwards holds a Bachelor’s Degree in Business Administration from the University of Kentucky.