Jon Urbanek

Senior VP, Commercial Markets - Florida Blue (Jacksonville)

Urbanek_Jon_1696_1459Jon Urbanek is Florida Blue’s senior vice president of commercial markets. In this role, he is responsible for the top-line revenue of the enterprise, the marketing process, the acquisition and retention of all commercial business including local and national groups, (including federal and state employee programs), and all agent distribution channels. Urbanek is also accountable for implementing the strategic programs that enhance our presence in local communities.

Since joining Florida Blue in 1989, Urbanek has held a number of key positions. Most recently, he served as group vice president of sales, distribution and local presence. Previously, he served as vice president of products and expansion markets, vice president and chief underwriting officer and also held positions leading sales process improvements and automation.

Prior to joining Florida Blue, Urbanek was an independent agent and also worked with large self-funded customers while employed by a third-party health plan administrator. He is currently a director on the board of Florida Health Care Plan, Inc., Consortium Health Plans, OptaComp, Inc.and Life and Specialty Ventures.

Urbanek holds a Bachelor of Science in Psychology from Florida State University. He has achieved the designation of Certified Employee Benefit Specialist (CEBS) from the Wharton School at the University of Pennsylvania and the International Foundation of Employee Benefits and is a fellow of the International Society of Certified Employee Benefit Specialists. He also achieved fellowship status and is a mentor with AHIP Executive Leadership Program.