Emmett Reed
J. Emmett Reed, CAE, has served as Executive Director of Florida Health Care Association since 2009, where he is also the appointed Director of the Association’s advocacy partner, Our Florida Promise. As FHCA’s chief executive, he is responsible for overall operations and directing Association staff to implement the goals and objectives set forth by the Board of Directors. Reed focuses on leading FHCA on an upward trend, strengthening member relations, building successful coalitions to accomplish legislative priorities and promoting new and existing initiatives to help meet members’ needs. Under his leadership, the Association has won numerous accolades, including the 2010 Advocacy in Action Award from the American Health Care Association and the 2010 Association of the Year from the Tallahassee Area Chamber of Commerce.
Additionally, Reed achieved a number of professional accomplishments during his prior 11 years with the Florida Home Builders Association (FHBA). In 2008 he was named New Executive of the Year by the National Association of Home Builders. He played a lead role in expanding FHBA’s trade show to become the largest in the southeast. Reed secured a significant land donation for Florida Home Builders Foundation and established the Future Builders of America Training Camp, a workforce development program which introduces students to the home building industry and in turn strengthens its future workforce. Prior to FHBA, Reed worked as Director of Membership for the Lakeland Chamber of Commerce.
Reed is a Certified Association Executive and a graduate of Florida State University. While he is not spending quality time with his family, he enjoys the outdoors. He is married to Heather Reed and is the father of 3 children.
